In 2023, tourism spending in Orange County grew to $15.8 billion, an all-time record, and 2024 is on a similar pace. The biggest draw of all is Disneyland, which means the City of Anaheim sits at the center of the county’s tourism industry, and at the epicenter of promoting and marketing this city to visitors for more than six decades has been Visit Anaheim. Since April, Mike Waterman has been at the helm of Visit Anaheim as President and CEO. OC World Guest Host Steve Churm interviews Waterman as he resets the organization’s mission to support an ambitious blueprint to grow amenities and infrastructure to better serve visitors and recalibrate the organization’s reputation and future direction.